I spent 20+ years managing HSEQ in petrochemical plants, pharma cleanrooms, distribution centers, and manufacturing floors across high-risk operations.
Here's what I learned: Most safety programs fail because they treat behavior problems like knowledge problems. Your team already knows the rules. Training completion is 100%. Policies are clear. Incidents still happen.
The issue isn't what people know. It's what happens after they make a choice.
If skipping gloves saves 30 seconds and nothing bad happens 99% of the time, the consequence reinforces the shortcut. Your toolbox talk can't compete with that consequence structure.
I use Organizational Behavior Management—the ABC model (Antecedent, Behavior, Consequence)—to redesign operational systems so compliance becomes easier, faster, or more rewarding than shortcuts. Not more training. Different consequences.
This means redesigning permit-to-work flows, relocating PPE staging, restructuring observation systems, and rebuilding near-miss reporting to change what happens after people choose.
This newsletter is for operations leaders, safety directors, and facility managers in petrochemical, manufacturing, logistics, and pharma who are tired of safety theater and ready for systems that actually work.
Expect operational specificity. Behavioral science applied to real facilities. Case studies with actual metrics—400% compliance improvements, 60% incident reductions. Templates and frameworks you can implement immediately.
No corporate jargon. No generic platitudes. No "safety is everyone's responsibility" speeches.
Just practical HSEQ insights you can use Monday morning.
— Amador Brinkman
Founder, Technique Works